Based on a study by, Media Contacts, they have attempted to segment the online video audience. The four findings are listed below. See Media week article here.
On Demanders – this group is 30 percent more likely to a heavy video users. This 18- to 34-year-old skewing group gravitates to DVRs and video on demand, and are 89 percent more likely to pay for content to avoid ads than the typical user.
On Demanders – this group is 30 percent more likely to a heavy video users. This 18- to 34-year-old skewing group gravitates to DVRs and video on demand, and are 89 percent more likely to pay for content to avoid ads than the typical user.
Sight & Sounders – this group skews toward the 55 and over demographic, and are mostly unimpressed with video content and video ads. Nearly half have been watching online video for less than a year, and most prefer TV.
Television Devotees – this female-skewing segment frequently use the Web to catch up on TV – and are fans of the broadcast and cable networks Web offerings. They appear to accept online video ads.
Content Explorers - they are platform agnostic, and will watch pretty much anything on the Web – from long-form drama to short, user-generated clips. Perhaps surprisingly, this group skews toward 35-54, higher income category.
Where does the video creator / watcher fit into these categories. Granted creators make up a fraction of users on sites like YouTube, it is a growing area in both quantity and quality. Where do you fit in these categories?
Where does the video creator / watcher fit into these categories. Granted creators make up a fraction of users on sites like YouTube, it is a growing area in both quantity and quality. Where do you fit in these categories?
Peace.
Nat
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